Mastering Digital and Social Media Marketing

Registration Deadline: 06 Feb, 2025
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Batch:
As per Calendar

Duration:
8 weeks

Class Start:
18 Jan 2025

Class Days/Timing:
Fully Online

Overview

Digital and social media marketing offer unique opportunities for customer engagement. During this course you’ll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey. Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore:

  • The main digital marketing channels and how to use them
  • Changes in digital technologies and the digital marketing landscape
  • The opportunities and challenges of different digital marketing tools
  • The use of social media platforms to enhance the customer experience
  • Online data collection to inform brand strategy and increase customer engagement

Gain a Competitive Edge | Master Digital and Social Media Strategies

Elevate your Career with Top-Tier Executive Education

Syllabus


Learning Objectives
This course has been designed to equip learners to:
  • Apply contemporary marketing concepts and frameworks to today’s marketing landscape
  • Evaluate current digital marketing practices to determine best practices and identify opportunities for improvement
  • Design effective marketing solutions to achieve desired business outcomes
Course Outline
  • Introduction to digital and social media
  • Social Media
    • Influence
    • Strategy
    • Challenges and trends
  • Digital Marketing
    • Search engine marketing
    • Organic/paid search
    • Digital display advertising
  • What does the future look like

Why choose a Course in Mastering Digital and Social Media Marketing from UTS (University of Technology Sydney)?

  • Practice Based Learning Get exposure to real world integrated practices that you can readily implement at your workplace.
  • Learn from the Best Course content delivered by eminent faculty from University of Technology Sydney (UTS).
  • Digital Badge Earn a Digital Badge from UTS upon successful completion of the course which is a credible, portable, authentic and verifiable record allowing recruiters or employers to verify the validity of your credentials and achievement.
  • 24X7 Access to LMS Comprehensive virtual sessions across nine modules allow you to access powerful content wherever and whenever is most convenient.
  • Meta Certified Digital Marketing Associate Enrol for and take the certification exam to become a Meta Certified Digital Marketing Associate at no extra cost!
  • Financing Options Speak to our academic counsellors to know more about the loan and financing options offered by multiple Finance Partners.
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Eligibility

  • Working professionals aspiring to make a career in digital marketing.

Total Programme Fees


₹97,000/- + GST

Digital Badge and Certificate

A digital badge and certificate will be awarded upon successful completion of the relevant assessment requirements and attainment of learning outcomes of the course. Digital badges offer a modern, digital representation of your achievements, acquired skills and competencies. Digital badges can be accessed, verified, displayed and shared online, including LinkedIn, personal websites, email signatures and digital portfolios


Benefits of a digital badge


Credibility: Digital badges provide a credible and verifiable record of your achievement, enhancing the recognition and value of knowledge and skills.

Portability: Digital badges are portable across digital platforms, making it easy for you to showcase your accomplishments online.

Validation: The metadata embedded within digital badges ensures transparency and authenticity, allowing recruiters or employers to verify the validity of credentials. Digital badges serve as evidence of your skills and achievements, which can be valuable for job applications, further studies, or personal development.

Evidenced commitment: Digital badges demonstrate your commitment and motivation towards ongoing learning and professional development.

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About UTS (University of Technology Sydney)


UTS is the top-ranked young university in Australia. UTS’s vision is to be a leading public university of technology recognised for its global impact. UTS is known for its innovative teaching. The University is committed to practical innovation and research that benefits industry and society. UTS believes in social change to create a more just and equal world.

UTS is a public university of technology defined by its support for the economic, social and cultural prosperity of its communities. It is measured by the success of its students, staff and partners and committed to research, innovation and the dissemination of knowledge of public value. With a total enrolment of over 44,000 students, UTS is one of the largest universities in Australia.

UTS Open draws from the University of Technology Sydney’s extensive postgraduate program and industry connections, enabling anyone to learn at Australia's #1 young university. A UTS Microcredential is a formally assessed, stand-alone course in a specialised area of practice at the university-level and aligns with a specific subject in a UTS postgraduate degree. They average seven weeks in length and, on successfully completing a UTS microcredential, you’ll receive a microcredential certificate and a microcredential digital badge* that you can add to your CV or LinkedIn profile. Learn something new and become a certified expert, while joining a global network of lifelong learners.


  • Ranked 13th in the world and 5th in Australia for overall contributions to Sustainable Development (Times Higher Education Impact Ranking 2024).
  • Ranked 43rd in the world and 8th in Australia for Sustainability (QS Sustainability Rankings 2024)
  • Highest-performing university in Australia under 50 years old (THE Young University Rankings 2024).
  • Ranked in the Top 100 universities in the world (QS World University Rankings 2025, US News Best Global Universities Rankings 2024-2025) and the Top 150 universities in the world (Times Higher Education World University Rankings 2024).
  • 11th-highest performing university in the world under 50 years old (Times Higher Education Young University Rankings 2024).

About Veranda HigherEd

Veranda HigherEd, the higher education business vertical of Veranda Learning Solution Ltd., is a leading EdTech vertical providing education and learning solutions by creating its own educational multimedia software products and related services. This programme is offered by IIM Kozikhode in partnership with Veranda HigherEd. All aspects related to admissions, coordination, student relations, and support will be managed by Veranda HigherEd.

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