Professional Certificate Programme in
Mastery in Marketing,
Analytics and Sales
From IIM Kozhikode
Our Learners work at
Talk To An Expert
Your guide through the admission process.
From IIM Kozhikode
Our Learners work at
Your guide through the admission process.
NIRF India Ranking 2024, Management
QS WorldUniversity Ranking by
Subject Business
and Management Studies
The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) programme. This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS programme is a beacon of advanced learning in Marketing, Analytics, and Sales. This online brand marketing course features a curriculum crafted by distinguished faculty and industry leaders. It offers an immersive experience that blends theoretical knowledge with practical insights.
Choose to pursue the IIM Kozhikode marketing course to gain mastery in the following areas:
Explore advanced marketing strategies and understand the intricacies of marketing dynamics in an increasingly digital marketplace
Gain a command of data-driven decision-making with IIM Kozhikode analytics courses, empowering you with the tools to transform data into impactful business strategies.
Elevate your sales acumen by mastering the nuances of modern sales techniques, relationship management, and persuasive negotiation.
Participate in the two-day In-Campus immersion module. This provides participants with the opportunity to experience high-intensity classrooms and soak in the unique campus environment of one of the most iconic and sustainable management campuses in India, set amidst lush green hills and surroundings.
Upon completing the evaluation requirements of this programme, participants qualify for the prestigious IIM Kozhikode Executive Alumni status.
The programme includes progressive simulations that mimic real-world business scenarios. These simulations offer participants hands-on experience in decision-making, strategy development, and handling complex business dynamics, bridging the gap between theoretical learning and practical application.
Case studies sourced from the world's top repositories are incorporated into the programme, allowing participants to delve into real business challenges and strategies employed by leading global companies. This approach not only provides insights into best practices but also encourages critical thinking and problem-solving skills.
Opportunity to earn a certificate program in sales and marketing from IIM Kozhikode, ranked #3 in India by NIRF rankings 2024 and globally accredited by EQUIS (EFMD) and AMBA (UK).
In an era where data is paramount, this programme emphasizes hands-on, data-driven activities. Participants engage in exercises that involve analyzing datasets, deriving insight and making data informed decisions, equipping them with essential analytics skills relevant in today’s data-centric business environment.
Role-playing exercises are an integral part of our pedagogy, offering participants a chance to enact real-life business scenarios. This method enhances learning by allowing participants to practice communication, negotiation, and decision-making skills in a controlled, reflective setting.
The MAS programme features lectures from esteemed faculty and industry experts, providing participants with foundational knowledge, current trends, and insights from the business world. These lectures are not just informative but also thought-provoking, inspiring participants to think beyond conventional boundaries.
The dates for the 2 day On Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The on-campus modules are subjected to the conditions that prevail at this point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the in-campus immersion cannot be held due to some unavoidable compulsions, adequate alternate options will be made available via online sessions.
This Strategic Brand Management course is tailored for professionals across industries looking to sharpen their skills and step into leadership.
Evaluation methodology is at the discretion of the faculty. A minimum of 75% attendance to the sessions (live as well as on-campus modules) is a prerequisite for the successful completion of this programme.
During the course, there will be periodic evaluations in the form of quiz, class assignments, project, case analysis, or any other objective/subjective assessment decided by the instructor during the class hours. Hence, the participants are expected to complete the given evaluation components on time successfully. IIM Kozhikode will award the course completion certification to those who complete the assessment components successfully along with the attendance criteria. The main objective of assignments/projects will be to help the participants apply their conceptual learning in the programme to actual organizational decision scenarios.
Associate Professor
Prof. Sreejesh S is currently working as an Associate Professor in Marketing Management Area at the Indian Institute of Management Kozhikode, located in Kerala, India. His main research interests include brand management, services marketing, online marketing Read More
Professor
Prof. M Geetha is a Professor in Marketing Management area at the Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Read More
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering a wide range of academic programmes in the field of management education. These include: Fellow Programme in Management, Executive PG Programmes, Management Development Programmes, and Faculty Development Programmes. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK also has the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic programmes such as the MBA in Business Leadership (2019), MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE (Laboratory for Innovation, Venturing, and Entrepreneurship), a first-of-its-kind startup incubation programme and the Indian Business Museum.
IIMK is ranked 3rd as per NIRF India Rankings 2024: Management. The institute also features regularly among top global institutes for its flagship Master of Business Administration (PGP) and Executive Master of Business Administration Programme (EPGP) in the QS World University Rankings. The institute has leapfrogged 100 spots to be placed in the Top 151-200 Institutes in Business & Management Studies globally, and 16+ Asia-Pacific region in the QS World University Rankings 2024. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings in 2023 and was recently ranked #70 among the top-80 open-enrolment executive programme providers globally for the year 2024. The feat has further consolidated the 28-year IIM’s footing in an exclusive list of the foremost providers of executive education in the world. The institute had also entered in global top-100 at Rank #68 for FT Masters in Management (MIM) 2024 Rankings, for its full-time MBA programme. IIM Kozhikode has successfully delivered close to 1300 MDP programmes over the past two decades, training more than 41,000 participants from 150+ organizations, which also includes several Fortune 500 companies in the process.
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